Green Pea Francesco Farinetti

Francesco Farinetti was born in Alba in 1980 and is the eldest of Oscar Farinetti’s three children. He attended the Liceo Classico and graduated in Communication for Institutions and Businesses at the University of Turin.

From January 2007 Francesco started working at Eataly Turin as head of the wine division. From August 2008 he became CEO of Eataly Distribuzione srl.
In November 2019 the role of CEO of Eataly passed to his brother Nicola while he dedicated himself to the development of the first Green Pea project with the role of CEO under the guidance of his father Oscar, creator and founder.
He lives in Alba, he is married and he has two children.