Sustainability 360°
—LUSH ITALIA LUSH PREVENTED OCEAN PLASTIC™ Jury Award
—From Trash to treasure: a Clear Vision For Preventing Ocean Plastic
At Lush, we’re constantly looking for ways to innovate with packaging, especially when it helps us to leave the world lusher than we found it, and Prevented Ocean Plastic™ does exactly that!
Prevented Ocean Plastic™, or POP, is plastic that has been collected within 50km of an ocean coastline, or major waterway, that would otherwise be at risk of entering and polluting oceans. 80% of the plastic polluting our oceans comes from land based sources in developing coastal communities. The plastic Lush uses for clear bottles comes from Indonesia, where a lack of waste management and recycling infrastructure is already being overwhelmed by tourism and a growing population, creating a significant threat of plastic contamination to their wildlife and ecosystems.
Every time someone takes home a Lush product in a clear plastic bottle marked with the POP trademark, they are helping to protect marine ecosystems and the coastal communities who are at the forefront of the effects of ocean plastic pollution.